Pre-publish check: sources, market versions, AI citations

Before Content & Blog publishes a post, the workshop checks it. Anything that fails stays a draft, and the card points to the exact sentence and what is wrong; fix it and publish again. Drafts are free to write — publishing always needs your click.

If a post doesn't pass

1. Open the "Didn't pass, kept as a draft" card and read the sentences it points to;
2. Tell Content & Blog in the chat how to fix them (or just say "fix what the card says");
3. The revised post is checked again; once it passes you get a publish card, and it only goes live when you click.

The three checks that always run

• Numbers have a source: every price, capacity, size and warranty figure must be in a fact card in the knowledge base;
• Facts match: when the post talks about warranty, battery life and so on, the numbers must match the fact cards;
• No banned claims: "best", "100%", "cures" and similar claims are checked against your target markets (the rules can be edited in the knowledge base).

Source check

If a post links to an outside page and quotes a number from it (say, "a survey found 42% of people…"), the workshop opens that page and looks for the number:

• The page won't open (missing, blocked, timed out) → the post stays a draft; swap in a source that opens, or drop the sentence;
• The page opens but the number isn't there → the post stays a draft; use the number the page actually gives;
• Up to 10 links are checked per post. Beyond that, only the first 10 are checked and the card says the rest were not. You can change the limit in the duty settings.

The workshop only checks that the page says the number, not whether the page is right. Links to your own site don't count as sources and aren't checked.

A version for another market

If your brand profile lists a market that speaks another language (say the US and Germany), Content & Blog can turn an English post into a German one: translate first, then localize for Germany — metric units, only the euro price from your fact cards, one form of address throughout (du or Sie), and keywords re-picked for how people in Germany search.

• For now it is published as a separate German post, counted in the same 2-posts-a-day limit. Shopify's own translations need one more store permission (translations); once that is connected, this can become a translation of the same post.
• Before publishing it is checked for that market: a dollar price, inches / pounds / Fahrenheit, English-style decimals (4.5 should be 4,5), US-style dates, or mixed forms of address all keep the post a draft and point to the sentence.
• If your brand profile has a single market (or several markets with the same language), the workshop won't suggest other-language versions.

"Will AI cite this?"

Each post gets a 0–100 score on five points: answer first, self-contained paragraphs, clear entities (name the brand and product early), sourced numbers, and structure that can be lifted into a list or table. Below 70, the publish card adds two suggestions.

The score is advice only and never blocks publishing; it is not a promise that AI will cite the page. When SEO & GEO finds a question where AI doesn't mention you and a page needs changing, it writes the change the same way.

Competitor comparison pages

When writing "us vs them" or "alternatives to X" pages:

• Every compared point is either in a fact card or links to a public page anyone can check (their site, a manual), with an "as of" date;
• No disparaging or absolute words; acknowledge what they do well;
• Structured data marks up your own products only.

A comparison sentence with no source, or with disparaging words, keeps the post a draft. The competitor list comes from "Competitors" in your brand profile.